‘Character development’- for Norm Brand Studio
The concept was to create a fun character for the brand that would engage potential clients with the types of services that they offered.
I developed the character Norm as a playful chap endowed with a versatility of talents which is emphasised through the playful dynamic between the character and the brand icons.
![](https://freight.cargo.site/t/original/i/240cd557df5b90cc7e3f46028a82d17e046c4867a52aad273a4a5b097187b29b/NORM-Brand-Asset-1.jpg)
![](https://freight.cargo.site/t/original/i/e5586d13d414aa1248e5ebb10b23ee7c2f369f9e927c8b8e0705808da450bac3/Norm-CharacterArtboard-5.jpg)
![](https://freight.cargo.site/t/original/i/d0156a343cdc59692be13e3b21a8c16eb37283638064322b5cf36cb058da3f1d/NORM-Brand-Asset-2.jpg)
![](https://freight.cargo.site/t/original/i/83db582fc06a3abc110b65298276f9d376a11ef54ddf9ad2ebf0e2f3e70b08e2/Norm-CharacterArtboard-7.jpg)
![](https://freight.cargo.site/t/original/i/0fbbf0f1f780423e55506587823efee4f7c1e08f50d9fb8f2bd0e07ba5aee3b0/NORM-Brand-Asset-8.png)
![](https://freight.cargo.site/t/original/i/662dfdacb588cdec067879befe6eec9f3be3dd5bb745d4c1abe5dad4f11fcfea/NORM-Brand-Asset-3.jpg)
![](https://freight.cargo.site/t/original/i/675d9ef60decd0f03bf91713e0e0c5b11a4fdc1119fbe3ca976f36cbc7709b4b/NORM-Brand-Asset-6.png)
![](https://freight.cargo.site/t/original/i/619fe7c54e679bbc285b97110af1a8dc0734b5a7a1e96f3da746adb14c79d734/NORM-Brand-Asset-4.png)
![](https://freight.cargo.site/t/original/i/7d90be3f908743d64cee1f10ab8dc2f03cc59ce37420d3630a58f3cd4fb84208/Norm-CharacterArtboard-9.jpg)
Functioning as a guide book this fold out concertina emphacises the hands on approach of the brand and encourages you, ‘the reader’ to come on a journey as you get to know the brand and what they can offer you as a client.
![](https://freight.cargo.site/t/original/i/3a462df66adeefedb8b766257190558184a486195532a9e5f4a9ae79f868f71d/Norm-Fold-Accordian.jpg)