‘Character development’- for Norm Brand Studio
The concept was to create a fun character for the brand that would engage potential clients with the types of services that they offered.
I developed the character Norm as a playful chap endowed with a versatility of talents which is emphasised through the playful dynamic between the character and the brand icons.
Functioning as a guide book this fold out concertina emphacises the hands on approach of the brand and encourages you, ‘the reader’ to come on a journey as you get to know the brand and what they can offer you as a client.
